welcome, friends!
About Us
The Dream Team
The Backend Boss Collective was created to restore connection and collaboration to remote work, while still honoring the freedom & flexibility of working from home.
A hybrid agency
The Backend Boss Collective
our
Mission
We empower entrepreneurs through collaborative backend support - and support service providers with community, tools, and connection so no one works alone.
our
Vision
A collaborative web of business owners building sustainable success together - supporting small businesses, sharing our gifts, and lifting each other higher.
Our Creative Founders.
Like all good friendships, this one started inside a client’s business. Meags joined Jenni’s client team, and from that point on, all Jenni heard was how incredible Meags was — and vice versa.
Living in different provinces, they met the only way modern collaborators do: on Zoom. What started as a working relationship quickly became a genuine friendship and a powerful co-working partnership.
Coming from the same world of backend and support work (often solo), tucked away in home offices, we started asking a bigger question:
What if service providers didn’t have to work alone?
And what if collaboration could help us support our clients even better?
That question became a vision.
Enter Backend Boss: and enter you.
Welcome. We’re so glad you’re here, and we can’t wait to build alongside you.
Co-Founder | Backend & Systems
Meaghan Penney
Operating as Meaghan Penney & Co for the last 6 years. Meaghan “Meags” Penney has over a decade of experience working behind the scenes of businesses, helping founders bring order to the chaos that naturally comes with growth.
She’s worn a lot of hats over the years. Virtual assistant, podcast manager, social media manger, operations manager, systems builder, project wrangler, calm voice in the middle of a launch. What she’s always cared about most, though, is helping people build businesses that actually support their lives.
“I see so many incredible humans trying to hold everything together themselves. Backend Boss Collective was born from the desire to give service providers and business owners a place to learn, be supported, and grow without burning out or feeling like they have to figure it all out alone.”
Co-Founder | Backend & Design
Jenni Joy-Morin
Operating as Jenni Joy Co. for over a decade, Jenni has been in the service-provider world long before “VA” became a buzzword. Her background spans admin, design, marketing strategy, systems, and backend operations, giving her a rare, big-picture understanding of how businesses actually run behind the scenes.
Over the years, countless service providers and entrepreneurs have asked to “pick her brain” or follow in her footsteps. Jenni’s passion has always been helping others find clarity, confidence, and structure in their work, without burning out or doing it alone.
Jenni sits at the center of the Collective as the strategic guide, mentor, and connector, ensuring every member feels supported, resourced, and empowered to build a business they love.